eCOGRA Unveils Fresh Brand Identity Reflecting Its Core ValuesPublished April 7, 2023 by OCR Editor
eCOGRA, a renowned testing, inspection, and certification service provider, has unveiled a new brand campaign featuring a refreshed brand identity and the launch of its new website, ecogra.org. With a focus on their commitment to regulatory compliance, fair gaming, responsible conduct, and player protection, the brand refresh comes at an opportune time for eCOGRA.
The leading testing, inspection, and certification services provider, eCOGRA, has announced a new brand campaign, including a refreshed brand identity and the launch of their new website, ecogra.org. Along with updates to its logo, visual identity, and messaging, eCOGRA emphasizes its commitment to navigating complex regulatory environments and providing customers with security in its independent, impartial, and accredited testing agency.
According to Shaun McCallaghan, CEO at eCOGRA, the brand refresh reflects their dedication to fair gaming, responsible conduct, player protection, and regulatory compliance. He also mentioned that the new website would offer customers a more streamlined and engaging experience. The brand refresh and website launch coincide with a period of exciting growth for eCOGRA, with recent authorization to offer certification services as an independent testing laboratory (ITL) in
Pennsylvania and Michigan, making them the first non-US-based laboratory to operate in these states. With plans for further expansion and investment in products, services, and technology, eCOGRA aims to maintain its leadership position in compliance.
eCOGRA's brand evolution encompasses several key elements, including:
New Logo: eCOGRA's refreshed Logo maintains its iconic tick mark, symbolizing the quality of service and high standards, now placed on a blue and grey playing card shape, a subtle nod to the online gambling industry they operate in. The new logotype's strong geometric shape represents the weight of the company's reputation, with the 'e' highlighted in a warm orange tone, reflecting eCOGRA's customer-centric approach and specialization in the online gambling industry.
New Brand Video: The homepage of ecogra.org features a new brand video that provides an engaging and informative overview of eCOGRA's products and services. The explainer video aims to help customers and stakeholders understand the benefits of partnering with eCOGRA for their testing, inspection, and compliance needs. It features clear messaging and a compelling narrative highlighting the company's unique value proposition.
New Website: eCOGRA's new website boasts a modern design and user-friendly interface, with improved functionality and navigation. Visitors can easily browse the site to learn more about eCOGRA's key services, such as Product Certification, Cyber Security Assessments, and ADR. Resources like Certified Client Verification and Survey forms and convenient contact options for further information are also available.
New Brand Purpose Statement: "Compliance Without Compromise." eCOGRA's updated brand purpose statement succinctly captures its commitment to upholding compliance standards without compromising quality, integrity, and customer service.
Established in 2003 to raise operational standards and enhance player safety in the online gambling industry, eCOGRA has accumulated extensive experience implementing and maintaining international best practices through regular review and monitoring.
Today, eCOGRA is a trusted regulatory audit partner to over 200 multi-jurisdictional operators, software providers, and other service providers in the online gambling space. As the first online gambling testing laboratory authorized to offer accredited ISO/IEC 27001 certifications for Information Security Management Systems (ISMS), eCOGRA sets the standard for information security in the industry. Additionally, eCOGRA is the only laboratory authorized to provide
Alternative Dispute Resolution (ADR) services make them valuable resources for resolving disputes.
With approved testing laboratory status in multiple online gambling jurisdictions, eCOGRA boasts a team of professional auditors with experience from Big 4 auditing firms, information security experts, test engineers, and responsible gambling specialists, ensuring the highest level of expertise and professionalism in their services.