EEG Adds Two New eSports Betting Deals to Launch Its Foray into Peru

Lee R. - March 27, 2021

With eSports already popular in Peru, EEG's new sports betting expansion comes at the perfect time.

Peru is gaining momentum at warp speed, and has South America suddenly looking extremely viable with a new expansion deal into one of South America's most innovative emerging jurisdictions.

The Deal

The deal calls for eSports Entertainment Group (EEG) to extended its esports betting brand into its chosen Latin America channel with two new local e-sports sponsorship agreements.'s Link will become a sponsor of Peruvian eSports organisation Infamous Gaming. has forged an additional partnership with the Movistar Liga Pro Gaming eSports league, whose events are already managed locally in Peru by Live Media Esports Entertainment.

EEG's New Mission

This rapid foray into South America is one of the first major deals for EEG after only last month adding and SportNation brands to Malta-based gaming licence.

EEG CEO Speaks

EEG Chief Executive Grant Johnson lauded the company's Malta licence for enabling EEG to “pursue these great opportunities, and we look forward to further updates on expansions of moving forward.”

The Appeal of LatAm

Johnson further expressed his excitement for Latin America as an eSports market, calling Latin America “a big eSports betting market” in which EEG is “excited to work with top partners like Infamous and Live Media Esports Entertainment to accelerate the roll out of our brand in the region.”

EEG Betting Boss Speaks

EEG eSports betting head Bux Sayed called “the exciting partnership between Infamous Gaming and our brand...a crucial first step in our expansion into Latin America.”

eSports in Peru

The move brings light to the robust eSports base in Peru for punters to wager on for the first time.

Boasting participation in globally renowned eSports competitions such as but not limited to Dota 2, CS:GO and Rainbow 6, the Infamous team in Peru has already established itself as a prominent competitor on the eSports pro circuit since its 2015 founding in Peru.


The legitimacy of eSports as a spectator sport and pro competition offers the ideal foundation upon which to build sports betting options for pioneering eSports betting providers: these deals clearly offer private financial benefits for EEG and potentially significant social benefits for the Peru jurisdiction and legitimacy for South America as a fertile region of LatAm entry.

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