User engagement is the key to diversification and expansion for merging iGaming organizations.
Czech-based online gaming software provider Endorphina today announced a partnership agreement with innovative slot provider XIN Gaming.
The Deal
The agreement calls for Endorphina to integrate its remote game server (RGS) into the full range of games provided across XIN's gaming platform portfolio. The partnership significantly enhances the gaming experience across the 30 games that XIN can offer to its customers. Endorphina sales head Ruslan Lyulko and XIN CEO Mathias Larsson both identified diversity as the key component that will benefit both parties.
About the New Partners
Endorphina is an emerging online gambling content provider seeking to create socially appealing games with a positive community experience for all users. They are pursuing this goal through an internal focus on entertainment, technical solutions and highly personalized service. The rapid release of new games is a measure designed to optimize engagement through fresh content. Online casinos such as Casinovo and Parasino Casino use Endorphina software.
Endorphina brings this competitive strategy to the XIN gaming platform. The premium, global B2B supplier of digital casinos and games is focused on providing a globalized portfolio in look and feel, so this certainly sounds like the proper environment into which the Endorphina user engagement strategy can successfully and effectively be implemented.
Market Implications
The merging of technology providers and platform providers today requires an intersection of operational vision coming into an agreement. The Endorphina-XIN merger brings together two lesser known emerging entities in iGaming, and the success of their partnership will go a long way towards determining the flexibility of the iGaming market, as well as the extent of room for more new entry.
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