Endorphina Continues Bitcoin Casino ExpansionPublished July 25, 2015 by Lee R
Bitcoin integration is a key to Endorphina's expansion strategy.
Endorphina is expanding, and Bitcoin is facilitating.
In a new integration, BetChain Bitcoin Casino has added Endorphina Games. The Prague-based provider, whose games currently include popular titles such as Fairy Tale, Wild Fruits and Chimney Sweep, currently runs on the SoftSwiss platform. The offerings have gained rapid popularity among Bitcoin players at Bitcoin online casinos like Coin Palace Casino.
Endorphina\'s expansion originated with the distribution agreement it struck with infrastructure specialist SoftSwiss to integrate Endorphina’s catalogue of games drawn from iGaming developing giants such as Microgaming, BetSoft Gaming, and Amatic Industries.
The Bitcoin integration is just the latest move for this company: it speaks to the means by which Endorphina, a relatively new player, is looking to engage as wide an audience as possible in a short amount of time. Back end development with industry leaders is essential in gaining a foothold on the competition—making offerings as friendly to as many users as possible is an essential follow-up strategy.
Bitcoin usability helps to harness another online trend of using a virtual currency instead of relying on electronic wallets which requires transactional withdrawals each time wager is placed or a user logs in to play. Users just want to have fun—the faster they can start playing the better.
Back End Strategy
Endorphina is a relatively new company, smaller in scale than other more prominent providers, having established itself by offering popular slot games such as Stone Age, Wild Fruits, Origami, and Ice Pirates. The follow-up integration began with the new game Satoshi’s Secret, the first exclusively Bitcoin slot ever.
Endorphina is a smaller provider; the extent to which they can move up the ranks of the competition will depend on the effectiveness of their aggressive integration strategy—Bitcoin integration is an essential step.