Endorphina managed to steal the spotlight at this year's ICE thanks to their special guest, the rising start from the US who strives to redefine the definition of a "dancer's body."
ICE Totally Gaming is one of the largest yearly events for the gambling industry, gathering game developers, casino operators, and other interested parties at the same place, with the goal of showcasing the latest technology developments, discussing future plans, and creating new business partnership.
In a room full of successful companies and individuals, a game developer Endorphina Gaming managed to steal the show for a while and seize the attention of those in attendance through a clever marketing strategy and one special guest.
Dancing the Show Away
The special guest Endorphina brought to ICE 2019 was Erik Cavanaugh, a dancer and choreographer who managed to capture hearts of millions of people across the globe with his original videos, which challenge stereotypes of a dancer's body.
Not surprisingly, Erik's live performances during ICE were accompanied by crowds of people gathering to see the rising star doing his thing in a room full of people. This was Cavanaugh's first live performance in Europe and, as he explained, he was excited to show the audience (once again) that dancers truly come in all sizes.
Generating the Buzz
Erik's performance helped attract many ICE attendees to the Endorphina stand, where the developer offered everyone a chance to try their luck with the Wheel of Fortune and potentially walk away with a nice prize.
Some of the merchandise that was given away included cans with a witty branding, custom Endorphina cookbooks, as well as slides and socks featuring designs and elements from some of the company's most successful titles. Of course, everyone has also had a chance to check out developer's latest releases or discuss potential business partnerships and opportunities.
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