Enhanced Programming Makes Asia a Hit at Macau’s G2E 2018

Published June 18, 2018 by Lee R

Enhanced Programming Makes Asia a Hit at Macau’s G2E 2018

The event’s 12th edition launched the Asian market to new heights.

The latest version of Global Gaming Expo Asia (G2E Asia) showed record performance this year.

The Big Numbers

The key tally was the over 16,300 attendees who populated the sold out show floor at the 12th annual Global Gaming Expo Asia.

Other key statistics included visitors from over 90 countries and regions; 220+ exhibitors including a whopping 35 percent first-timers; record attendance of 16,300+ attendees for year-on-year jump of 17 percent; and a full 37,000 square meters of exhibition space (30 % year-on-year).

The Event

Having forged its reputation as a key gaming and entertainment business hub across the Asian continent, Global Gaming Expo Asia (G2E Asia) has emerged as a one-stop platform for the Asian marketing industry, providing countless opportunities for industry professionals to network, forge fresh connections, source new products and solutions, and gain deeper insights into the latest global industry trends.

Over 95% of Asian casino operators attend G2E Asia annually in search of cutting-edge products and solutions in Macau, Asia’s heart of gaming entertainment.

Event Highlights

Day 1 highlights on May 15th included the Asia Lottery Forum 2018; the IR Technology and Security Seminar; IR Tech & Entertainment Seminar, Cotai Expo Hall A, The Venetian Macao; and the unbelievable G2E Asia After Party at Club Cubic City of Dreams

Day 2 highlights included the invitation-only Gaming Regulatory Networking Luncheon, the Game Development Fair, and respectively the Lottery Networking and Table Games Networking complemented by the G2E Asia Cool Bar and the second day’s G2E Asia After Party once again at Club Cubic, City of Dreams

Key New Events

The G2E Asia Awards recognized and celebrated excellence, innovation and outstanding contributions to the Asian gaming-entertainment market.

The Games Experience Tour offered an unprecedented interactive experience to engage with cutting-edge electronic gaming machines and game manufacturers.

Product Hot Hits boards were installed throughout the venue displaying the top ten products as scanned by visitors through the show's mobile app.

Last but not least, Asia Lottery Expo and Forum was co-hosted as an event dedicated to responsible gaming practices which offered an abundance of vital insights from Macau and Japan locally along with worldwide perspectives. 


Speakers included Gaming and Strategy 2NT8 Limited Senior Vice President Alidad Tash; Lan Kwai Fong Group Chairman Allan Zeman and Wynn Macau Non-Executive Chairman Andrew Lo.

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