ESA Gaming Reaches Lucrative Deal With 888AFRICA

Published November 2, 2022 by Brett C

ESA Gaming Reaches Lucrative Deal With 888AFRICA

ESA Gaming is up and running in Africa. This ground-breaking development brings one of the world’s most innovative gaming providers to the African continent. This first for ESA Gaming has the company paired up with 888AFRICA, under license to 888 Holdings plc.

ESA Gaming is widely regarded as one of the premier casino game providers in the world. Now, ESA Gaming has another accolade to add to its impressive repertoire – a lucrative deal with 888AFRICA. The terms of this new deal mean that ESA Gaming’s portfolio of games is now live with 888AFRICA.

Established in March 2022, 888AFRICA (under licence to 888 Holdings plc) provides players with a wide range of gaming brands and betting options. This operator has ambitious designs to grow its gaming footprint across Africa in regulated online gaming markets. The consumer brand of the company – 888bet – provides players with an altogether unique gaming experience.

For example, 888bet offers tailored content for local markets. Players in Zambia, Tanzania, Mozambique, and Kenya enjoy a feature-rich selection of attractions. Under the terms of the agreement, ESA Gaming will fully integrate its EasySwipe™ games portfolio with 888bet. This symbiosis is designed to cater to the needs of local players throughout Africa, courtesy of ready-made gaming titles. Players on handheld devices – iOS and Android – benefit from the mobile-first approach with an ultralightweight platform.

The ESA Gaming portfolio includes a wide range of top-tier attractions such as the World Cup-focused sequel Goal Mine World Edition, Basketball Mine, Goal Mine, and Fruitz & Spinz. Classic and cutting-edge titles are rolled up into an exciting portfolio of games, with top titles like Rocket Racers (featuring EasySwipe™ proprietary technology).

ESA Gaming’s foray into Africa is a big positive for the company, particularly as it deepens its roots across Latam countries and throughout Europe. For example, ESA Gaming has made tremendous headway in the Italian market.

The head of marketing for ESA Gaming, Thomas Smallwood commented on the latest deal with 888AFRICA,

888AFRICA is an ambitious brand. We are delighted to be working with the team. We look forward to sharing our expertise and promoting our highly adaptable and relevant offer. Our EasySwipe™, portfolio will enrich 888bet's content and delight new customers who are introduced to the brand.

Likewise, the CEO of 888AFRICA, Christopher Coyne celebrated the news,

We aim to offer a unique gaming and betting experience at 888AFRICA. This is why we partner with the best content providers. The EasySwipe™ portfolio is perfect for our platform. It will help us to strengthen our casino and sports offerings as we seek to establish market-leading positions in Africa. We look forward to working with the ESA Gaming Team in the coming months.

About ESA Gaming

ESA Gaming was established in 2009 and is an independent provider of high-performing gaming systems. ESA Gaming is revered for its poker and content aggregator, but it has recently shifted its focus to mobile. ESA Gaming's EasySwipe™, a lightweight HTML5-first product, integrates seamlessly with sportsbooks. This allows bettors and players to enjoy the highest quality casino games without interrupting the sports betting experience. Sportsbooks can increase brand loyalty and revenue by utilizing the games' cross-selling potential without cannibalization.

About 888AFRICA

888AFRICA was established in 2022 and licenses the top-rated betting and gaming brands from 888 Holdings. It has a bold strategy to grow into Africa's regulated online gambling and gaming markets. The company’s consumer brand, 888bet, is readily available to players in Zambia, Kenya, Mozambique and Tanzania.

This offers local players a unique betting and gaming experience. 888bet is a third-party platform that combines 888’s world-class brand with local products, content and features. It is available in English, Portuguese, and Swahili. 888 Holdings holds a minority interest in 888AFRICA. However, it has the potential to increase its stake to gain control and eventually own 100%.

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