Estonia Ennui: The Affiliate Grand Slam Kicks Off Maximum Bang for 2017
Published May 3, 2017 by Lee R
The enervation in Estonia was just the first of several affiliate conference gems in 2017.
SiGMA is implementing a new plan in 2017 for maximising benefits for affiliates and the industries they support, with the first leg completed to rousing success.
The Grand Slam Model
The idea of limiting a conference to five affiliate managers became SiGMA’s ideal method for opening the industry floodgates to affiliates.
The result is the first Affiliate Grand Slam, the inaugural event for affiliates to apply for an all-inclusive VIP treat, complete with flights and a two-night stay at the five-star Hilton while being hosted on a whole range of excursions, lunches, dinners, and parties.
The New Approach
The SiGMA special twist was a cap of five operators allowed to host the Grand Slam, and no more than five non-operators sponsoring.
The Tallinn Affair: Arrival
The event kicked off last Thursday April 27th, hosting 250 international affiliates in Tallinn, with the SiGMA crew welcoming each affiliate personally at the brand new, five star Hilton Park upon arrival.
Evening Session
That same evening, each operator was already in private sessions with groups of 50 affiliates at a lavish hotel dinner provided by Betting Gods, Olybet, PlayOJO, Quasar and Videoslots.
Nightlife Program
The night escalated from there, as guests next headed down to the Hilton’s Olympic Casino to enjoy welcome champagne, dark chocolate, cigars and a rollicking networking event: a free-roll poker tournament!
Day 2’s Fast Start
The next morning saw breakfast brimming with activity and enthusiasm as mini-presentations from each operator were followed by a series of quality workshops.
Unique Networking Ambience
Next up was a fantastic respite for a few hours at the Hilton spa, followed by a walk down the charming cobblestone streets of Old Town to go back in time to a feast at Olde Hansa, where guest enjoyed a traditional cuisine local cuisine while networking amongst themselves happily.
Closing VIP Party
The closing night festivities at the Olympic Casino consisted of a closed door VIP affair for 250 affiliates.
Grand Slam Overview
This rousing success in Tallinn was just the first event of the Affiliate Grand Slam this year, so stay tuned for more details about the next one.
