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Europa Casino to Offer PugglePay Payment MethodPublished February 9, 2014 by OCR Editor
Europa Casino will now offer PugglePay as a payment method, with hopes of converting more users into customers.
PugglePay, an innovative payment method for online transactions, has recently entered into a deal to provide its payment solution to Europa Casino. This is PugglePay's first partnership with a Playtech-powered operator.
How PugglePay Works
PugglePay's unique method allows users to make deposits using their mobile phones. Once an actual credit check is performed on the user, he or she can request a sum of money, and the user will then be sent a code that can be entered into the payment form. The money is then deposited into the player's account, and the user is sent an invoice for the sum.
Benefits to Europa Casino
By allowing users to make online transactions through PugglePay, Europa Casino hopes to increase conversion rates for depositing customers, as well as to increase player retention rates.
PugglePay's credit check will also allow Europa Casino to identify fraudulent transactions on their site.
Kristofer Ekman Sinclair, PugglePay's chief executive, commented, "Working together with Europa Casino will be most exciting. They are unique as their offering is available not only online but also in a mobile and download version."
On the other side of the agreement, Alex Uritu, affiliation director at Playtech subsidiary Euro Partners, operator of Europa Casino, commented that PugglePay is a "must-have" solution for the Scandinavian market.
"For a non-Scandinavian, the PugglePay solution may seem almost too easy to use, but this was an experience we are happy to offer our customers at Europa Casino," he explained.
The Future of PugglePayNow that Europa Casino has set the precedent for using PugglePay on its site, perhaps more online casinos will follow suit. It certainly is a payment method that is fast, easy and secure, suitable for the online casino industry.