EveryMatrix Expands Game Offerings with New DealsPublished July 1, 2016 by Lee R
The emerging partnership model combines complementary skills to expand content.
Live dealer and online white label gaming provider EveryMatrix is another iGaming company on a deal-making spree, continuing a trend which bodes well for the industry.
First off, an agreement with Cayagan-licensed live deal providers Asia Gaming and Oriental Game from the Philippines enhances EveryMatrix´ leading live dealer product offerings.
Oriental Game and Asia Gaming have established themselves in the Asian market through offering roulette, baccarat and other traditional Asian games including the popular Fan-Tan game title, Dragon Tiger, Sic Bo, and Ultimate Texas Hold’em among others. The EveryMatrix arrangement will position both companies for maximum user access within Asia and beyond.
EveryMatrix CEO Here Ebbe Groes praised his company´s live casino integration as raising the bar for EveryMatrix players by “closing the gap between land based casinos and the online environment.” The deal positions EveryMatrix products as reliable solutions for operators expanding into Asia.
A second deal inked by Every Matrix integrates content provider Pariplay´s entire games portfolio, which includes real-money online slots, instant win, scratch cards and bingo offerings.
Pariplay game integration will take place through the EveryMatrix CasinoEngine aggregator so that Pariplay games will be offered to players through EveryMatrix alongside content from established content heavyweights such as IGT, NetEnt, BetSoft, Bally and Microgaming.
Groes sees Pariplay as rapidly becoming one of “our most popular casino vendors,” while Pariplay founder and CEO Gili Lisani sees the move as significantly raising Pariplay’s profile “as a leading developer of state-of-the-art games for the global iGaming industry.”
Yet further diversification of offerings was achieved by Every Matrix in another deal, this one an extension with sports specialist suppliers Kiron Interactive and VSoftCo calling for integration of Kiron’s new Remote Games Server (RGS) BetMan Online into the CasinoMatrix platform.
Virtual Sports Added
This agreement brings EveryMatrix´ aggregated content offerings to customers across Europe and Asia through 10 new virtual sports products to be added to EveryMatrix offerings starting with VSoftco’s virtual football league game and Kiron’s 3-pointer shootout basketball game.
The diversification of offerings via one unified platform means that iGamers worldwide will be able to access the widest range of state-of-the-art games, translating to higher product quality, improved end user experience, and increasing specialization of partnerships.