Evolution Deepens Early Foothold in Canada
Published November 9, 2021 by Lee R
Evolution will supply games to the Canadian province of Ontario to expand offerings beyond lottery to players.
The Canada market is continuing to expand with the addition of gaming giant Evolution.
The Deal
The new deal calls for global B2B gaming supplier Evolution to go live with Ontario Lottery and Gaming Corporation OLG.
Direct Online Play
Evolution will be providing support for the Canada province's lottery and gaming agency by supplying Live Casino services online direct from Evolution’s Vancouver production studio.
Expansion of Offerings
The partnership agreement will deliver Evolution's diverse range of live dealer and RNG games such as Blackjack, Roulette and Baccarat.
Live Dealer Benefits
The live dealer games have particular appeal in enabling players to interact with professional casino dealers via an internet video feed, with the live games complementing OLG's existing Lottery, e-instant and slot game offerings.
Evolution's Canadian Expansion
Evolution is establishing quite a foothold in Canada through provincial agreements, with the Ontario agreement marking the fourth of its kind for Evolution in Canada. British Columbia Lottery Corporation (BCLC), Alberta Gaming, Liquor and Cannabis (AGLC), and Loto-Québec precede this agreement by streaming live games to their clinets also via Evolution’s increasing useful Vancouver studio.
OLG's Leadership Role
OLG Chief Digital and Strategy Officer Dave Pridmore was thrilled with the new expansion of his company's expansion of offerings in the online space which the Evolution deal brings, calling
OLG “a leader in the digital gaming space.”
OLG's Goals
Pridmore further indicated the organisational goal of providing “the best live dealer experience available, and we are confident that our players will love the quality and the choice of these games, playing at tables with other Canadian players and game presenters.”
Evolution Spokesperson Speaks
North America Evolution Commercial Director Jeff Millar praised the new signing for “strengthening our position in Canada,” faithful to the vision of a “world-leading Live Casino studio with the capability and capacity to service all the Canadian lotteries.”
New Insights
Millar also referenced the his Evolution's new insight into the Canadian market gleaned from Evolution's three preceding agreements in the market, as a perfect complement to the expansion of the growing library of live dealer games which his company will be bringing to OLG.
Outlook
The manner in which Evolution is adapting to each province should set a standard for other companies coming into the massive market that is just getting regulated in Canada.
