Excitement Surrounding ICE 2017 grows with Increase in New Exhibitors

Lee R. - October 30, 2016

ICE has always been an innovative platform, and they are committed to changing with the time to maintain effectiveness.

ICE Total Gaming has always been effective in procuring buzz, with next year’s version set to accommodate more new exhibitors than ever before. ICE 2017 will take place in ExCel London between 7-9 February, 2017. 

Increased Support

This is a direct outgrowth of the new feature which ICE organisers have announced for the year: increased support of first time and returning exhibitors to optimize their presentation at the world's largest international gaming technology event.

Comprehensive Array of Presenters

As the only B2B gaming event bringing together the online and offline gaming sectors. ICE will feature world-leading innovators from the casino, betting, bingo, lottery, mobile, online and street sectors.

Additional Exhibition Hall

To further support the array of exhibitors, ICE’s organisers have secured an additional presentation hall at London’s ExCeL Centre, featuring a dedicated pre-show and in-venue marketing within a comprehensive supplemental promotional programme.

Promotion Strategy

Clarion Gaming Division Managing Director Kate Chambers said of the conference promotion strategy that ICE’s focus remains on growth in terms of net floor space and number of exhibiting companies, which in 2016 comprised over 28,000 visitors representing over 150 nations.

Key Data

Chambers describes the key current company research finding as the fact that the most popular feature of ICE is “the opportunity the show delivers for visitors to meet new, fledgling suppliers with fresh and invigorating ideas.”

Clarion Goal

She further states the organisational goal for the new space of hosting all first time and returning exhibitors in a so-called “innovation quarter” empowering all exhibitors to show their unique branding personalities.

Maintaining Effectiveness 

The new floor space is in keeping with ICE’s standard effectiveness in promoting new brands with innovative offerings such as the popular Pitch ICE competition for gaming start-ups, as part of the conference’s general commitment towards “provide a positive and nurturing environment for companies of all sizes and at all stages of their development."


After the rousing success of ICE 2016, the innovation for next year’s version has iGaming professionals percolating already.


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