News has emerged that Finnplay will provide Simplebet with one of its innovating software platforms. Simplebet is an online sports betting operator that serves the Ghana market.
A Ghana-based sports betting operator has made an ambitious step forward in reaching a deal with online gambling software provider Finnplay. As a result, Simplebet will receive sports betting software from Finnplay, a provider that was established in the Finnish capital of Helsinki in 2008, and has since risen to command a viable presence in the global industry.
Africa a Rapidly Expanding Market
When discussing the deal, Finnplay vice president of sales Erkki Nikunen explained that “Africa is a rapidly expanding market for sports betting.” And to aid land-based operations, Finnplay’s BillFold Kiosk platform “is designed for any form of gaming at a physical location.” Betting software was also integrated from betinaction in crafting Simplebet’s entire solution.
Simplebet managing director Ernest Badu had the following to say about the deal: “We needed to scale the business and select a technology partner with expertise within retail sports betting.” Simplebet has been providing its sports betting service in Ghana for a number of years now, so this represents a key strategic decision for the future of the operator.
Breaking Down the Software
Analysis of the Finnplay corporate website reveals that Billfold Kiosk is designed to support gambling at physical locations. And to ensure relevance for global markets, Finnplay has built Billfold Kiosk to support local payment methods, whether cash or note readers. Obviously, this is a crucial feature when working with sports betting operators from less familiar markets like Ghana.
Billfold Kiosk also goes beyond physical gambling to support its mobile counterpart. Smartphones and tablets will only continue to become more advanced, so it is vital that software providers take advantage of new technology.
To cap things off, the key features that will enhance the service experience for Simplebet customers include touchscreen, external buttons, skin-able lobby, cashier back-office, note reader technology, and acceptance of cash vouchers.
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