Gambling Sites Lead Top Gains in JulyPublished September 3, 2010 by OCR Editor
Online gaming web traffic up 11 percent, according to Media Metrix.
Online gambling sites have led the way in July, ranking high against other websites for highest gains in US web traffic for the month.
The data, from comScore Media Metrix service, found that online gambling sites recorded a total of 13.4 million unique visitors in July, up 11 percent from the total for June.
That gain could be partly attributed to interest in the World Series of Poker tournament, which "brought out the competitive side of Americans...prompting millions to visit online gambling sites to test their card-playing skills," comScore senior vice-president Jeff Hackett said.
Poker Stars continued to lead all other gambling sites in the US in July, attracting 2.4 million visitors with an 8 percent rise from June, although Full Tilt Poker did its best to catch up, recording 2.3 million visitors on the back of a 14 percent rise.
Other successful websites in July included Kingolotto Network with 2 million visitors, up 31 percent, and UltimateBet.com's online poker site with 1 million visitors, up 33 percent.
Mall retail and toy retail sites matched online gaming's success with 11 percent rises in July, alongside travel information sites. Led by TravelAdNetwork, travel information sites posted an all-time high of 59.2 million unique visitors for the month.