German Studio Hölle Games Bets Big on UK's iSoftBet in New German Market in New DealPublished September 30, 2021 by Lee R
The “emerging” market in German is set to receive a huge boost from a UK heavyweight and leading local studio deal.
Rapidly expanding UK-based superaggregator iSoftBet has inked a key aggregation deal with German iGaming studio Hölle Games.
The landmark opening of Germany's iGaming market will get a huge boost from this new content deal expanding iSoftBet's prodigious casino library integrating Germany's rapidly rising Hölle Games gaming studio into iSoftBet's renowned game aggregation platform (GAP).
New German Market
The strategic deal expands iSoftBet’s presence long-awaited and newly launched German market, where the New State Treaty on Gambling (GluNeuRStV) opened online gaming on July 1, 2021.
iSoftBet Leader Speaks
Commercial Aggregation Manager for iSoftBet Denisa Cseprigi lauded the newest GAP offerings in a company news release:
“From localised content to a vast array of top-performing premium games, we’re able to add another exciting studio to our GAP portfolio and look forward to working together for the foreseeable future.”
Hölle Games Strategy
This local-regional partnership enhances Berlin-based market-specific games offerings through “made in Germany” video slots from Hölle Games, whose company name is actually derived from the word “Spielhölle” meaning a place to play slots.
Hölle Games' studio products are initially aimed at German and Swiss audiences, in advance of a widespread mainland Europe release.
Hölle Games in Germany
Hölle Games in-house “Bonus Spin” was created especially for the German market, offering a gaming experience tailored to German players which is designed for “softening the tax-exposure, ensuring local customers receive the best possible product gameplay,” according to Hölle Games top exec.
Hölle Games Leader Speaks
Hölle Games CEO Robert Lenzhofer further commented on the new partnership:
“We strive to create cutting-edge games with a unique artwork style aimed at German players, so we’re delighted to join iSoftBet’s GAP offering, which will see us significantly expand our footprint.”
Leading Global Title
Another global title which iSoftBet brings to the German market is the recently fantasy-based slot, Secrets of the Sorcerer.
Strategic Expansion for iSoftBet
The expansion of iSoftBet globally out of the UK is almost dizzying right now, with a concurrent deal booked in LatAm bringing iSoftBet's online and mobile casino to Peru's Universal Soft.
The integration of iSoftBet and Hölle Games is an intriguing EU version of the oft-used of late pattern of global providers teaming with local operators and should vitalise the German market.