GIG Holds that (Red) Tiger: New Supplier Agreement Breaks the MoldPublished April 28, 2017 by Lee R
The cooperation between suppliers and platform operators is diversifying rapidly.
An innovative new deal recently has shifted, or rather expanded, the landscape for potential mergers in 2017.
In the agreement of note, content provider Red Tiger Gaming has agreed to support development as well as aggregation in its recently announced platform supplier agreement with Gaming Innovation Group’s (GIG) iGamingCloud (iGC).
Diversifying Content Support
The agreement calls for Red Tiger as supplier to integrate a selection of slot and table games not only iGC’s six proprietary brands, but the brands concurrently running on iGC’s white label platform.
Leading Titles Supplied
Leading content to be provided include slot titles Dragon’s Luck, Lucky Wizard, and Arcade Bomb, along with table games Blackjack and Roulette.
Technical Support Component
In an added twist, GIG will work with Red Tiger for technical support on GIG’s integration of new progressive jackpot offerings and the Smart Spins bonus application.
A New World
IGC managing director Ben Clemes emphasized the diversified technical support by trumpeting that “Red Tiger has been fully integrated into the iGaming Cloud platform enabling our operators to access the fantastic Red Tiger content and tools.”
Passing the Benefits
Clemes further explained the benefits of the multi-pronged supplier arrangement:
“Our operators can setup free spin and bonus campaigns within iGaming Cloud, allowing for a seamless gaming experience.”
Red Tiger representative Carl Ejlertsson also was commented on the inspiration of a diversified supplier arrangement, expressing his organisation’s delight at “working with such a smart and fast growing company” that is “growing super-fast and taking on the old school of the industry with creative new approaches to giving the very best to every player.”
Enhanced Agreement Model
The move between these two up and coming companies revolutionizes iGC’s back-end operations while putting on full display the diverse technical skill set of Red Tiger’s unique marketing technologies and highly engaging casino games. The multi-tiered interaction can set a new standard for both supplier and merger agreements.