Global Aggregator SOFTSWISS and Spanish Content Provider MGA Enter Historic Partnership
Published December 28, 2022 by Lee R
MGA is about to distribute its content to a wealth of new jurisdictions thanks to a new deal with SOFTSWISS.
Slot specialists MGA Games and leading aggregator SOFTSWISS have reached a landmark distribution agreement.
The Deal
In making Spain-based MGA a SOFTSWISS strategic partner, the deal will distribute MGA content across a diverse array of regulated markets outside of Spain.
Expansion
Having forged a reputation for effectiveness in adapting its localised slots for global gaming operators, MGA will now be able to deliver a full suite of diverse content to hundreds of operators around the world across the SOFTSWISS Game Aggregator Platform.
SOFTSWISS Reach
The leading SOFTSWISS Game Aggregator boasts over 13,000 games in total, across an equally massive client network of over 600 brands including LatAm and Asia, a reach that MGA can now enjoy as the SOFTSWISS partner provider.
The Globalization of SOFTSWISS
Founded in 2009, SOFTSWISS has steadily expanded the number of game partners amongst its ranks, ascending to the status of an international entity, now with offices in Poland, Malta, Georgia, and Belarus.
Distributing MGA
The new agreement calls for the integration of the full suite of MGA Games across the SOFTSWISS platform to bring over 200 titles ready to different markets, all equipped with the high standard of quality and product localization that MGA has come to be known for.
MGA Comments on Expansion
The alliance brings MGA content to new countries, with MGA looking forward to the advantageous positioning to strengthen their presence in the markets in which they already have footholds as well, as indicated MGA Sales Director Javier Lanfranchi:
“This agreement represents an excellent opportunity for our growth strategy. The SOFTSWISS Game Aggregator has a multi-market profile that makes it an ideal partner. We are living in an exciting moment, expanding quickly in markets such as LatAm, Africa, CIS, and regulated markets, and this agreement only improves our positioning.”
SOFTSWISS Leader Speaks
SOFTSWISS Partner Managers Team Lead Nikita Keino added his organisation’s delight:
“We are pleased to announce a new content distribution deal between the SOFTSWISS Game Aggregator and MGA Games. Through this cooperation, SOFTSWISS expands its portfolio of game providers and offers its clients new options to diversify their iGaming business, while MGA Games will be able to hit new milestones by bringing its exciting content to new markets.”
Outlook
This deal represents a significant scale-up in reach for both parties, as MGA expands its content to far more jurisdictions, and SOFTSWISS adds a key provider to its Tier One portfolio of clientele, with all the makings of a power partnership that should accelerate revenues for both sides.
