Google Play Store Expands iGaming App Availability to 15 Key Countries

Published February 1, 2021 by Lee R

Google Play Store Expands iGaming App Availability to 15 Key Countries

The mainstreaming of iGaming apps has taken a huge step forward with expanded Google Play store availability.

Tech giant Google is going to offer real money gambling apps for the first time.

New App for Fifteen Countries

Google has announced the approval of an iGaming Google Play store offering players in fifteen countries access to sports betting and online casino apps.

This is a huge expansion, after previously offering apps only in the United Kingdom, France, and Ireland.

The US Impact

In US states that already regulate iGaming, the apps will offer live casino and sports betting, with some states including Nevada remaining Poker-only.

Application Process

For operators to be included in the Google Play store, the operator's developer must submit an an application for inclusion.

The New Countries

The new fifteen countries being welcomed into the new fold include Australia; Belgium; Brazil; Canada; Colombia; Denmark; Finland; Germany; Japan; Mexico; New Zealand; Norway; Romania; Spain; Sweden; and the United States.

The Download Pie

With Google Play Store having gotten 41.9 billion installs in the first half of 2019, and mobile usage subsequently increasing due to covid closures across an audience of an estimated 3.3 billion smartphone users around the world, this represents a huge pie for operators to get a piece of in the newly designated counties.

DFS to Benefit

The expansion bodes well for DFS Daily Fantasy Sports as well, with expansion of DFS apps in Google Play stores also now green-lit by the decision.

Google's Inclusion Language

Google Support has updated its terms and conditions to indicate the changes will be effective from March 1st, 2021.

Google's new permissions for store placement “allow valid licensed or authorized gambling apps” for four new “online gambling products,” designated as online casinos, lotteries, sports betting, and daily fantasy sports.

Channeling Android Users

Operators should start seeing a streamlined influx of Android users once major sports books and casinos are approved to be listed in the Google Play store, with Android bettors previously required to download apps directly from sports betting and online casino websites.

Outlook

Bringing Android users concurrent with IOS users and providing operators with the massive channeling of the Google Play Store is sure to result in revolutionary growth and expansion within the industry, with more countries sure to provide Google Play access to their players in the near future as well.

See also

Google Follows the Money Trail to Gambling

Google to Offer Gambling Advert Shield Option to Users

Google Takes on Fake News and Bad Ads with New Internal Compliance System

Betfair Introduces Sports Betting Technology Via Google Glass

Joker Expand Slot From Playson Adds Extra Features To A Classic Fruit Machine


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