Search results now take into account mobile friendliness when using a smartphone or a tablet.
Leading search engine Google has announced that starting from today, April 21st, it will be expanding the importance of mobile-friendliness for websites as a ranking signal. As a result, sites that are not designed to be mobile friendly or have a poor usability from mobile devices will see a drop in Google results ranking, while those that are very mobile friendly will be boosted.
Mobile Becoming More Important
The growth of mobile usage in recent times has changed the way users access content on the internet, with mobile devices seeing an increase in traffic across all segments. Furthermore, the trend doesn’t seem to be slowing down and it is actually becoming more and more popular.
With studies showing that about 61% of mobile users will not come back to a site on which they had a bad mobile experience and 40% of them will go to a competitor website with better mobile friendliness, Google has decided to change its ranking to better provide search results for those using smartphones or tablets.
Starting from the 21st of April, this change will be implemented and the changes in ranking should become noticeable right away. It is important to note that this change is only available for searches done from mobile devices and should not affect desktop searches directly, at least for now.
Improving Mobile Friendliness
With the update already launched, it is important for websites to start improving their mobile friendliness ranking as quickly as possible in order to avoid losing valuable traffic. The best way to do this is by assessing what pages bring most traffic and then prioritize them to be converted for easier mobile access.
As far as online casinos go, a good part of the leading websites already have mobile friendly apps and platforms and those that don’t will likely drop as a result of this change.
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