Grand Casino Luzern Partners with Light & Wonder, Expanding into Lucrative Swiss Market

Published May 31, 2023 by OCR Editor

Grand Casino Luzern Partners with Light & Wonder, Expanding into Lucrative Swiss Market

Light & Wonder joins forces with Grand Casino Luzern to tap into Switzerland. The partnership brings exciting gaming experiences through the MyCasino brand and OPENGAMING™ aggregation platform.

Light & Wonder, a global cross-platform games and entertainment provider, is entering the Swiss market through a groundbreaking partnership with Grand Casino Luzern. This collaboration marks Light & Wonder's first foray into Switzerland's thriving regulated iGaming sector, which generated an outstanding $250 million in gross gaming revenue (GGR) in 2022, according to the Swiss Federal Gaming Board.

As the dominant player in the Swiss online casino market since its inception in August 2019, Grand Casino Luzern's renowned MyCasino brand will now have access to a vast array of captivating and immersive content through Light & Wonder's licensed OpenGaming aggregation platform. Initially, players will be able to enjoy popular titles such as 88 FORTUNES™, RAGING RHINO™, and SPARTACUS™, with a promise of other thrilling games to be added shortly.

Light & Wonder's growth into the Swiss market not only strengthens its presence in regulated European markets but also showcases the company's ability to leverage its success in land-based gaming to deliver exceptional casino experiences across multiple platforms. In addition, the company already has a significant presence of its games on the Swiss casino floors, indicating a preexisting demand for its offerings in the market.

With a global omnichannel strategy that has expanded its reach into North America and Latin America, Light & Wonder has been actively broadening its iGaming content capabilities through various studio mergers and acquisitions. The partnership with Grand Casino Luzern represents another strategic milestone for Light & Wonder, aligning with its commitment to delivering exciting, entertaining, and responsible online casino experiences to players worldwide.

Magdalena Podhorska-Okolow, Managing Director of Europe at Light & Wonder, expressed enthusiasm about entering the Swiss market with Grand Casino Luzern, emphasizing the brand's strong reputation and the players' appreciation for content with land-based origins. The OpenGaming aggregation platform will provide Grand Casino Luzern's customers with a diverse selection of gaming content, ensuring access to a comprehensive and engaging entertainment portfolio.

Wolfgang Bliem, CEO of Grand Casino Luzern, highlighted the casino's mission to offer players the widest range of casino games, including innovative and cutting-edge titles. By partnering with Light & Wonder and incorporating their beloved land-based titles,

Grand Casino Luzern aims to provide the best available content within the regulated Swiss market, exclusively on the MyCasino platform. This collaboration will undoubtedly open up new realms of excitement for the casino's audience.

This important step is a testament to Light & Wonder's commitment to delivering exceptional gaming experiences while maintaining the highest standards of integrity, player responsibility, and sustainability. As Light & Wonder connects content seamlessly between land-based and digital channels, their OpenGaming platform continues to power the largest digital gaming network in the industry.

About MyCasino:

MyCasino is the online casino brand of Grand Casino Luzern, a renowned traditional casino located on the shores of Lake Lucerne in Switzerland. Grand Casino Luzern has received numerous accolades for its exceptional service and entertainment offerings. MyCasino offers the largest and most innovative selection of games in Switzerland, each meticulously certified to meet stringent standards set by the Swiss Federal Gaming Board. Customers of MyCasino benefit

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