Greentube Rises to the Top in Emerging Swiss MarketPublished June 13, 2021 by Lee R
Greentube is establishing a powerful foothold which could carry the Swiss market.
The Swiss expansion continues with bold new private deals.
New Deal for Greentube
The deal calls for NOVOMATIC's Interactive division Greentube to release its leading content to the Swiss market via Casino Du La Geneve at pasino.ch, a URL launched in November 2020 after many years as a land-based provider. .
Greentube CFF Speaks
Greentube Chief Financial Officer and Chief Games Officer Michael Bauer called the pasino operation “one of the most prestigious and well-known land-based casinos in Switzerland.” The casino is one of 42 brick-and-mortar venues owned and operated by top French land-based operator Groupe Partouche.
Online Rep for Casino Du Lac Speaks
The Chief Executive Officer of Casino Du Lac website pasino.ch Arieh Ghnassia said of the diversifying new agreement:
“Our moto at Pasino is ‘How We Work Together, How We Win Together’.”
Arieh called the Greentube collaboration “essential” for his organisation to “deliver high standard of quality services and the best player experience to our players.”
Drivers of Growth
Arieh further pointed to Greentube's proven track record in Switzerland and diverse game offerings as valued strengths “perfectly suited to our player’s needs.”
The CEO additionally confirmed many subsequent projects in the pipeline for pasino which Greentube will help bring to that next level.
Subsequent launches serving Casino Du Lac Genève’s local players include Greentube's proven top performers including Sizzling Hot deluxe, Super Cherry 5000, Lucky Lady’s Charm deluxe and the Egyptian-themed Book of Ra deluxe.
New Collection Roll-out
An additional suite of games and slots will follow rapidly on the heels of those leading titles encased in the “Greentube collection” of Greentube's top performing games launched incrementally throughout 2021.
Of the plans, Bauer said his company is “more than pleased to further strengthen our position in the market with this partnership.”
Drivers of Success
Bauer called balance and localisation of portfolios the keys to success in the Swiss market to this point, and looked forward to strengthening the pasino.ch presence “further.”
Greentube's expansion into the lucrative Swiss market is really the story here, with the deal marking Greentube's partnering with all major casino operators in the market since entering Switzerland in 2019.