Growth of the Mobile Gambling Market

With a projected growth potential approaching 30 billion US dollars over the next five years, mobile gambling is clearly going to be placed in the spotlight. This dramatic rise in popularity is largely due to a subtle shift in attitude from those service providers and end users of mobile technology for gambling purposes.

While Puritan attitudes of many governmental institutions are on the rise, the powers of free speech and civil liberties are also lining up their forces. Attitudes in Europe are still too fluid to pin down, with some European countries willing to welcome the mobile gambling revolution. However, attitudes in the US remain entrenched, and it would seem that little change is expected in that continent in the near term.

While the key area for mobile gamblers is likely to be sports betting, other gambling sectors are also lining up for a piece of the action. With an estimated market size of approximately 500 million individuals, it's clear why big business is sitting up and taking notice of this potential cash cow.

Market research company, Juniper Research has estimated the mobile gambling market winnings could potentially grow from its current volume of approximately 200 million US dollars to something in excess of three billion US dollars by the end of 2013. They suggest that Europe will continue to hold the centre field. However, the US market could outstrip European preeminence should its restrictive practice against the mobile and Internet gambling markets be relaxed.