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GVC to Expand Presence in Regulated Markets With New iSoftBet and Microgaming DealsPublished September 29, 2016 by Ivan P
GVC Holdings, the company behind bwin.party, signs strategic deals with iSoftBet and Microgaming to improve their position in regulated European markets.
GVC Holdings, the company behind bwin.party brand, has announced two important strategic deals that will see bwin.party significantly increase their position in European regulated markets, especially in Spain, Italy, Belgium, and Bulgaria.
The company will be joining forces with two industry giants, iSoftBet and Microgaming, significantly improving their offer in the mentioned markets.
Microgaming's Quickfire Platform a Proven Winner
Microgaming's Quickfire offers some of the best, most successful games on the market. bwin.party brands have already added more than 600 Quickfire game titles to their global offering earlier this year and, drawing on the success of that partnership, they are looking to enhance their offer in Spain, Belgium, and Bulgaria.
Linor Snir, Chief Product Officer for GVC Holdings, emphasized that signing the deal with a highly established name such as Microgaming is guaranteed to boost their market position, significantly improving their casino games portfolio.
There is no lack of enthusiasm about the deal coming from Microgaming either. Loraine Schoevars, Director of Microgaming's Prima Networks, explained this was an exciting development for the network as well, and the one that really works in players' favor, as they will soon be able to access much bigger number of games via bwin.party.
iSoftBet Deal to Further Improve bwin.party Offer
Looking to really boost their position in newly regulated markets, bwin.party entered another strategic partnership with iSoftBet, highly reputable company providing online and mobile casino games.
iSoftBet will provide more than 40 slot games based on the flash and HTML5 technology, including some very popular titles like Rambo, Skulls of Legend, and Mega Boy.
The deal with iSoftBet will see bwin.party offer enhanced in a number of regulated markets, particularly in Spain and Italy. Snir explained that this was another step towards making their casino portfolio the best there is and he was particularly pleased with the fact that players from Spain and Italy will now have an easy access to many iSoftBet's mega popular games.
Michael Probert of iSoftBet echoed the feeling, emphasizing the fact that this strategic deal with GVC Holdings will help iSoftBet improve their presence in regulated markets as well. Probert was particularly satisfied about the fact that both companies share in on the same vision of delivering world-class content to players around the globe.