ICE 2016 Trailer Shows Flair for the Cinematic

The promotion for ICE 2016 is taking a cinematic twist.

Trailer Promotion

A so-called “high impact film trailer” depicts the thousands of national and international visitors making the pilgrimage to the epic Gaming Technopolis February 2^nd, 3^rd, and 4^th at London's ExCel Centre.

The glossy high resolution, high definition cinema-type trailer was produced by creative studio Cinebop, defending trophy-holder of of the prestigious Association of Exhibition Organisers Innovation Award which Cinebop won for its ICE 2015 movie invitation. The trailer invites the Citizens of Gaming to enter the surreal Gaming Technopolis, a city which pops for three magical and productive days each year as the recognized mecca for gaming professionals representing well north of 100 nations.

Confirmed Effectiveness

The success of film trailers as a marketing tool for iGaming is more than just a great notion: ICE Marketing Director for Responsibility Jo Mayer confirmed that metrics from the successful 2015 campaign stated revealed that the film trailer which capture the 2015 ICE Innovation Award “was one of our most successful marketing tools in terms of encouraging visitors to register their attendance at ICE.”

Dynamic Environment

The dynamism of ICE Gaming Technopolis is characterized by Mayer as “a pop-up gaming city where connections are made, where ideas flourish and where conversations are all about the future,” and Mayer's message to stakeholders on behalf of ICE is that the journey will be the most productive and successful of the year.

In a world where flourishing iGaming conferences are popping up worldwide, ICE Totally Gaming is the only B2B gaming event that integrates the online and offline gaming sectors. The conference will feature innovators in the casino, betting, bingo, lottery, mobile, online and street sectors to provide a comprehensive globalized perspective on land-based as well as online gaming.

Industry Secrets

Attendees will find out the hottest growth areas in land-based, online and mobile gaming courtesy over the course of the ICE Conference. Through a unique marketing tool that is a film-like trailer, the real-time opportunities for targeted learning and network in London this February look to be grander than ever.