ICE 2017 Gets Playful Ahead of February ExhibitionPublished January 18, 2017 by Mike P
The scale of ICE Totally Gaming 2017 is bigger than 2016, with the exhibition unveiling a special puzzle book for attendees.
ICE Totally Gaming 2017 is just around the corner, with the international igaming exhibition and conference running from 7 to 9 February. Over the years, there have been numerous launches and reveals at the event, which is why the theme for 2017 is ‘ICE – Providing All the Answers’.
ICE 2017 Puzzle Book Released
Ahead of the event, ICE’s organisers have sent out a puzzle book that will add a gaming element for the attendees, who can also access a digital versions via the exhibition’s website. The intention of the 40-page puzzle book is for attendees to test themselves and colleagues through a variety of challenges.
Clarion Events senior marketing manager Dan Stone has revealed that the works of William Shakespeare will serve as the overarching theme, with the iconic playwright’s portrait appearing on the front page. To broaden the experience, ICE 2017 attendees will also learn facts about London while answering various geographic questions.
Attendees can also shine if they have a sharp eye for business details, with Stone explaining that the book will feature questions that draw from ICE’s advertising. There will also be dot-to-dots showing famous people, igaming word searches, and even colouring-in sections for the more visually creative attendees.
ICE Totally Gaming Gets Bigger
Organiser Clarion Events is going to great lengths to increase the scale of ICE 2017. In marketing the exhibition, Clarion Events ran 120 adverts via 63 igaming media channels. Meanwhile, there has also been an engagement programme comprised of more than 200,000 professionals based at some 55,000 companies.
For 2017, the organiser is trying to surpass the 150 nations that attended the 2016 iteration. When the attendees arrive at the ExCeL London venue, they can attend exhibitions and seminars hosted across several sectors, covering sports betting, casino, bingo, mobile, social, and more. Online Casino Reports cannot wait for 7 February to arrive.