ICE 2018 Kicks Off in London with Real-time Event Blog

Published February 6, 2018 by Lee R

ICE 2018 Kicks Off in London with Real-time Event Blog

Starting this week, the ICE blog will update the world, and empower attendees.

Launching today, ICE will be enhancing its offerings with among other things a highly anticipated live blog.

The Blog

Aptly named Paradice, the daily ICE Live blog is coming back to ICE London with the goal of further engaging viewers after they professed their love for the feature last year through promising data and enthusiastic feedback.

Information Provided

The blog will update readers and attendees to ICE 2018 on hot topics, key features, exhibitors, speakers and a wealth of information as it happens at the world’s most globalised international B2B gaming event. 

Clarion Head Updates

Senior Marketing Manager for event promoter Clarion Gaming Dan Stone updated the progress of the blog to this point: “The ICE Live blog has already been receiving steady page views in the lead up to the show and will continue to run throughout the duration to give our audience a one-stop-shop of the latest developments from the show floor.”

Growing Together

The expansion of the live blog in 2017 reflects the greater increases in popularity of both the event and the blog itself.  For the last year, data actually reveals a 50% increase for that for the live blog in terms of page views year-on-year with 4,764 users, good for a 15% increase from 2016 from a litany of countries worldwide.   

Clarion Strategy

Stone hailed the growth as establishing CE as “more than a standard event,” serving to empower audiences preliminary to doors opening, with this year’s blog specifically set to covering breaking news, product launches, speaker updates, anniversaries, special events, features and more.

Exhibitions to be Covered

Stone further revealed major events at the exhibition zone that the ICE blog will cover to include exhibitions such as ICE VOX headliners, Pitch ICE information and the new Consumer Protection Zone.

Blog Sponsor

The blog will be sponsored by GamingMalta, who will also be exhibiting from Stand N7-420.

In ICE Context

ICE takes place February 6th to 8th, and will welcome delegates from 151 countries looking to succeed last year’s record attendance of 30,213 visitors. The blog can only enhance and unify this expansion, and is not only a great way for attendees to keep up with developments, but a wonderful way for those who cannot attend to be brought closer to the experience of the rousing iGaming occasion that ICE has become. 

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