ICE London Continues Record-Setting Streak, with even Bigger Game on the Horizon

Published March 8, 2019 by Lee R

ICE London Continues Record-Setting Streak, with even Bigger Game on the Horizon

The ICE London blueprint has prepared the world's most popular B2B gaming expo for exponential growth across expanding channels.

ICE London 2019 has kept it's record-setting growth streak alive.

The Growth

The attendance figure of 36.092 good for an 8% year-on-year increase marked an eighth consecutive year of growth for the world's most popular business-to-business gaming expo.

Promoter Chambers Speaks

Event Promoter Clarion's MD Kate Chambers indicates that those figures just begin to tell the story:

“I would like to pay tribute to our exhibitors who once again brought fantastic theatre and creativity to their ICE London show ExCeL London.”

Diversification Drives Chemistry

Chambers emphasised the chemistry of the event welcoming expanding regions as an added draw:

“The internationalism of ICE London remains a stand out characteristic and the global gaming industry turned out in force with representatives from Botswana and Honduras raising the number of nations present at ExCeL London to 155 – a remarkable statistic by any standards. The figures are showing fantastic growth from key geographical regions, notably LatAm which recorded an increase of no less than 43 percent.”

Westward Expansion

The momentum that ICE London established moving forward for 2019 sets the table for an even more prodigious branding event: ICE North America.

ICE is migrating across the pond for the first time, with Boston, MA tabbed as the site for the first edition of ICE North America from May 13 –15. With commitments from 45 global organisations comprised of a diverse range of commercial, sports federation, trade association and media sponsors, the inaugural event promises to be far and away North America's biggest sports betting and interactive gaming event.

Key Verticals

ICE North America agenda will examine five hand-picked verticals: Sports Betting, iGaming, Affiliate Marketing, iLottery and Esports, and all interested stakeholders should refer to the website as more information and opportunities become available.


The record growth of ICE London sets a blueprint that could be duplicated in North America on an even greater scale in the massive market of the New World.

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