IGT Deal Allows NetEnt to Enter Regulated Canada Market

Published September 29, 2018 by Ivan P

IGT Deal Allows NetEnt to Enter Regulated Canada Market

The full portfolio of NetEnt games will become available for players in British Colombia via BCLC, following the successful integration with the IGT Connect integration layer.

Following on the successful integration deal with IGT, NetEnt games will become available in the regulated Canadian market via British Colombia Lottery Corporation (BCLC). NetEnt and IGT have successfully completed all technical prerequisites, allowing the Swedish game developer to enter the regulated segment of the country's market for the first time.

Continued Expansion

Entering British Colombia is an important step for NetEnt. The company has been on the path of expansion, looking to enter more regulated markets in Europe and around the globe, and this is another significant milestone in this plan.

BCLC is a member of the World Lottery Association (WLA) and NetEnt's CEO Therese Hillman emphasized that entering the WLA segment is of great importance for the company's expansion plans. Of course, having access to British Colombia is also important in terms of expansion to North America in general.

More Choice for British Colombia Players

Hillman also expressed her conviction that British Colombia players will be happy with new titles now available to them and find them equally appealing as players from other parts of the world where NetEnt has been one of the leading game developers for years.

Over the years, the company has developed many hugely successful games such as Steam Tower, Starburst, Gonzo's Quest, Blood Suckers, and Dead or Alive. Lately, NetEnt has also produced a number of modern, visually appealing games based on popular movie franchises, such as Planet of the Apes and Jumanji. The continued development and production of new titles are the guarantee for all NetEnt partners that their players will be kept happy and satisfied.

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