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"Who wants to be just a spectator?" This is the first line of the new powerful ad by 888sport, a leader in the sports betting industry. The ad, featuring impressive graphics and an intense sound theme, puts a focus on the player, shifting away from the usual praising of the sports stars.
Always ready to test a new approach, 888sport has come out with a video ad that conveys a powerful message about their players, i.e. bettors, being more than just passive observers of the events. They take an active role in the whole process, challenging the odds and enjoying every moment of it.
For Those Who Relish Competition
The company really strikes the chord with this video, as it not only builds the suspense, but it actively challenges the players to take on the biggest sports stars of our time and try to beat them - if not on the field, then at least by placing bets and putting them to a test.
Although just 60 seconds in length, the ad manages to capture the essence of sports betting and makes you feel as if you should jump straight into action, without wasting another moment.
888sport Continues to Lead the Way
888sport continues to prove why they remain on the forefront of the sports betting industry. It is bold and imaginative moves like this that help them stay ahead of the competition, growing stronger with each day.
Earlier this month we reported on the company's H1 results for 2016, which showed a significant overall growth. This progress was primarily thanks to the casino business and sports betting, while some other segments, primarily online poker, showed a negative trend.
There is little doubt that the company will continue developing its strong suits, especially sports betting division, as there is a vast market out there just waiting to be cornered. 888 has already made some steps in that direction earlier in 2016 when they obtained Danish and Italian operating licenses.
