Industry Updates: NetEnt Games Now at bwin.party

The landmark agreement between NetEnt and digital entertainment provider bwin.party is now operational.

Original Deal Goes Into Effect

Last year leading online gaming provider NetEnt signed the deal to supply

mobile and desktop games to bwin.party. The integration of technologies that followed has now concluded, and the first round of NetEnt's games is now available in bwin.party's online casino network.

NetEnt Chief of European Market Operations MD for Enrico Bradamante and bwin.party Group Director Golan Shaked each issued statements lauding the implementation. Shaked expressed his company's pleasure with the content and gaming platform upgrades that they achieved with NetEnt's support, particularly in the areas of content cataloging and graphic quality, while Bradamante looked forward to helping bwin stay ahead of the competition.

Bwin Moves Forward

This is a big step for bwin, as the digital entertainment company gets to showcase its vast array of games and innovative graphics within a broad provider platform technology that will delivery bwin's features to a large userbase in higher volumes than ever before.

As a global online gaming company, bwin's key product verticals include online

sports betting, poker, casino and bingo. Bwin offerings are distributed among three gaming brands, including bwin, partypoker, partycasino and Foxy Bingo. It will be interesting to see how bwin harnesses the power of expanded exposure to adapt user engagement further. They will certainly be able to get their graphic and feature innovations out to larger audiences more rapidly with the move, and adaptation to the NetEnt platform will condition bwin to create gaming models and updates designed to engage increasingly diverse sets of users.

NetEnt Platform Performance

NetEnt will also have the chance to hone its reputation as a leading platform for mass distribution of competitive gaming offerings from the world's leading gaming providers.