iovation Helps Online Casinos Fight Fraud

Leading British betting company William Hill has signed a deal with device reputation authority iovation as part of its fraud prevention strategy, it was announced Monday.

The company will use iovation's Reputation Manager 360 to fight against the growing number of incidences of online fraud.

"In the fight against increasingly sophisticated online fraud rings, we see decide identification and device reputation becoming a standard, necessary part of a comprehensive defense against fraud," William Hill online spokesman Imri Meir said following the announcement.

iovation came to the table with six years of previous experience in the online gambling industry. Its ReputationManager 360 is designed to combat financial fraud and player collusion, amongst other things, as well as ensuring compliance with government regulations.

As part of the deal, William Hill also gains access to iovation's reputation database, which includes data for more than 390 million unique computer and Internet devices.

Iovation has worked with over 300 major online brands in the past in industries as diverse as retail, financial services, social networking, gaming and others, and has protected billions of transactions in the process. In fact, it protects more than five million transactions and prevent more in excess of 100,000 fraud attempts on a daily basis.