iSoftBet Signs Content Deal with William HillPublished February 24, 2017 by Ivan P
UK's bookmaking giant William Hill has entered the deal with iSoftBet, adding the entire portfolio of iSoftBet games to their game library.
iSoftBet, one of the leading companies in the casino games and software development department, has entered a deal with the UK bookmaking giant William Hill to provide content for William Hill's interactive segment. The agreement will see a number of iSoftBet HTML5 solutions featured in the operator's game library.
Standard Games & Exclusive Content
William Hill is looking to improve the appeal of its interactive arm by enhancing their offer of casino games. This recent deal will see the entire iSoftBet portfolio added to the William Hill backend and made available to desktop and mobile players alike.
Apart from adding the already existing titles, iSoftBet development teams will work in close collaboration with William Hill to create exclusive, bespoke content for William Hill players. Through these efforts, the bookmaker hopes to increase the entertainment value for their players.
Strong Arguments for Collaboration
Nir Elbaz, MD of iSoftBet, didn't hide his excitement about this new deal and its significance for the company. He emphasized the fact William Hill is a very popular choice for punters from all over the world, making this an excellent opportunity for iSoftBet. At the same time, he is convinced that their innovative creations like Paranormal Activity and Neon Reels were a key factor in pushing William Hill towards entering the deal.
Graeme Powrie of William Hill echoed this sentiment, explaining iSoftBet delivers strong titles that usually receive good response from the players. In light of that fact, Powrie believes the newly added content will appeal to William Hill customers as well.
Additionally, William Hill and iSoftBet creative teams working shoulder by shoulder could produce some very impressive results.