iSoftBet to Integrate Optimove TechnologyPublished September 29, 2013 by OCR Editor
Online games producer to improve marketing campaign optimization.
iSoftBet, a leading online games developer, has signed a deal to provide its clients with access to Optimove's acclaimed marketing campaign optimization technology.
Under the deal, iSoftBet's system will be provided to customers with the Optimove technology already integrated, ensuring that operators are able to deploy their own effective marketing campaigns quickly and efficiently.
iSoftBet will continue to provide its comprehensive suite of online gaming products and systems to customers from across the online gambling industry, tailoring their products to satisfy individual customer needs. Optimove adds web-based software that is powered by its unique "customer modelling technology."
How Does it Work?
Marketing and customer retention experts who use the system will be able to conduct personalized marketing campaigns to maximize the impact of each action and promotional offer. The system assists them by predicting how customers respond to various marketing actions and recommending which actions will be most effective.
From a customer perspective, the added value can be seen in Optimove's campaign management, predictive analysis and deep segmentation technology. From an iSoftBet perspective, the firm will gain greater customer insight, which will be beneficial to them and to their clients.
iSoftBet's growing list of participating casinos includes Casino Riva, Casino 777, and a couple of sites dedicated to the Italian market - Mybet and Netbet.