It's Time For Your Land-Based Casino to Launch Online Gambling
Published June 4, 2022 by Elana K
Online casinos are often seen as competition to land-based casinos, but they don’t need to be. Land-based casino owners who launch their own online initiatives can see additional profits, not decreased profits. In fact, they can expand their audience significantly. Land-based casinos can only make money from visitors who come, but online casinos can make money from people all over the world.
The online casino industry has been growing steadily and constantly developing since it launched in the late 1990s. Whereas online casinos first featured traditional casino games like slots, blackjack, and baccarat, today there are live dealer games, mobile games, VR, AR, and so much more.
As an industry that is constantly improving upon itself, it’s no surprise that land-based casino owners have been some of the online sector’s biggest backers. Eager to stay relevant and profitable, land-based casino owners have jumped on the online gambling bandwagon wholeheartedly. If you haven’t yet done so, it’s time to seriously consider it.
The Case for Expanding to Online Gambling
Online casinos are often seen as competition to land-based casinos, but they don’t need to be. Land-based casino owners who launch their own online initiatives can see additional profits, not decreased profits. In fact, they can expand their audience significantly. Land-based casinos can only make money from visitors who come, but online casinos can make money from people all over the world.
Moreover, online casinos are much easier to access than land-based casinos, especially for millennials and Generation Z who have grown up on computers. While there’s definitely something to be said for the in-casino experience, most people don’t go to casinos on a regular basis. Online casinos, however, can be accessed from desktops and mobile devices and lend themselves to regular online visitors.
New Jersey: A Prime Example of Online Casino Success
New Jersey is a great example of how land-based casinos expanded into the online gambling world and reaped tremendous benefits. New Jersey, home of Atlantic City, which is second only to Las Vegas in terms of gambling in the United States, legalized online gambling in 2013. Atlantic City casinos partnered with online operators and launched their own online casinos.
Since then, online gambling revenue generates upward of $130 million per month, and at times has reached over $200 million. When COVID first broke out, online gambling was the only option for players—and profits soared. Without online gambling, New Jersey wouldn’t have had any gambling revenue during that period since its land-based casinos were shut down.
Other states that have legalized online gambling often see that the revenue from online casinos surpasses that of their land-based casinos.
How to Launch an Online Casino
Land-based casino owners who want to launch online operations need to do things by the book. First, you’ll need a license for your online casino. Even if you have a license for a land-based casino, online gambling requires its own separate license. This is because online gambling has components that land-based gambling doesn’t have, like encryption technology for secure payments, customer support, consumer protection, transparency, and more.
Then you’ll need to choose the platform for your casino, along with the content—providers, games, payment methods, etc. The good news is that there is no shortage of suppliers—many companies specialize in online casino platforms and software, and some offer white label packages as well.
We recommend choosing a company that offers everything: licensing, platform, software, payment methods, and a comprehensive back-end that offers data analytics, reports, affiliate programs, and more. Today, you will probably want to look for a company that offers cryptocurrency as one of its payment methods, since crypto is becoming a popular choice among online gamblers.
Slotegrator is a great example of a company that provides all of the above—it offers several solutions, including:
- The Turnkey Online Casino Solution, allows you to build your own online casino from the ground up
- The White Label Online Casino, which offers casino platform development, player support, and even a Curacao sublicense
- The Bitcoin-Casino, integrates cryptocurrency payments into your online casino
- The Casino Kit, allows operators to create unique front ends with a diverse range of interface
If you're not sure which solution is best for you, Slotegrator offers an extremely user-friendly comparison chart so you can see what each solution offers. You can also contact Slotegrator customer support for help with your decision.
When you make the leap and expand your land-based operations to the online world, you will be securing a place for yourself in the future of gambling. Just make sure you choose the right company to help you do it.
