IWG Enters New Partnership with 888Published July 3, 2017 by Ivan P
The latest partnership with 888 Holdings is a part of IWG's expansion strategy, aiming to gain more ground in the general gambling market.
Instant Win Gaming (IWG), the company developing and supplying instant win online casino games, has entered a partnership agreement with the industry giant 888 Holdings. With this latest deal, IWG games such as popular Slingo and Cashbuster will be added to 888 Bingo platform and made available to the players.
Instant Win Games Gaining Ground
According to IWG Chief Commercial Officer Leon Thomas, this deal is a clear indicator that 888 is taking a more serious approach to instant win games and they are becoming one of the main product verticals for the operator. 888 has been experiencing impressive growth over the last couple of years, and improving their offer with new games is probably one of the reasons for such growth.
Of course, the partnership is an excellent opportunity for IWG to extend its reach and get in touch with more players, as 888 is one of the best-known and most respected online gambling operators in the market.
Instant Win Gaming has been supplying online lotteries with various instant win solutions for more than 15 years. Over this period, the company has developed some 250 different game titles, leading to it being named the lottery supplier of the year at the 2017 EGR B2B Awards.
In 2016, IWG decided to expand the scope of their operations, offering their services to a number of gambling platforms and brands. Their current partners include Mecca Bingo and the network of GVC brands.
There is no doubt that this latest partnership with 888 Bingo will be beneficial for both companies. It goes in line with IWG's expansion strategy aiming to make their games available to wider gaming audiences, while 888 will have some new, quality titles to offer to their players.