Discover the force behind the dramatic growth of the US's leading gaming company.
The title of this book neatly sums it up. It examines just how one casino, in the fiercely competitive gambling industry, sets itself apart from the crowd. The subject of this detailed study is the Harrah's casino organisation which was founded in the late 1930s and established itself as a successful business in any terms.
Harrah himself was obsessed with customer service in order to promote long-term customer loyalty. He instituted a number of forward thinking policies in his casinos which eventually passed into law. Complete with interviews of employees and an account of the growth of this group of casinos built by Bill Harrah, the book is an engaging read and will appeal to businessmen and gambling historians in particular.
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