Kalamba and 888 Unite as Latest Operator Superpower Merger
Published May 25, 2022 by Lee R
The era of major mergers is well underway, with Kalamba and 888 joining the movement with a new partnership.
A major new deal between Kalamba Games and 888 Casino is going to expand the reach of both iGaming heavyweights in distinct but complementary ways that keep both companies in the race for the lead position in a new iGaming industry era.
The Deal
The partnership deal calls for Kalamba Games to deliver its well-known high-quality slots portfolio to leading operator 888casino in a major expansion move for both sides.
The Appeal of 888
With 888casino already prominently positioned across established gaming jurisdictions in Europe and massive emerging North American markets such as Ontario, the deal positions global brand leader 888casino to springboard Kalamba Games’ reach in kind.
Kalamba Offerings
Currently adroitly distributing games via the Pariplay Fusion™ platform, Kalamba Games will roll out player-favourite titles such as Blazing Bull 2; Crystal Cavern; Firedrake's Fortune; Joker Leprechauns, and recent hit release Joker Max to 888casino's worldwide audiences.
Kalamba Tech Boon
Kalamba's rapidly rising studio productions and skills enhance the 888casino portfolio with fast-growing content and recent technology, including in-house RGS BullsEye; the Stargazer analytics platform, and a diverse range of promotional tools to complement Kalamba's wildly successful slot releases.
Kalamba's Expansion
The union with 888casino is the latest major step in a Kalamba expansion move of partnering with leading operators, which has brought Malta and Krakow-based Kalamba recognition to a collection of new major markets including recent certifications in Italy, Portugal, Spain, and Sweden.
Kalamba Spokesperson Speaks
Kalamba Games COO Andrew Crosby praised the deal as part of a new phase of organizational strategy:
“Delivering our games to such a prestigious and well-known operator like 888casino demonstrates Kalamba’s ambitious growth trajectory both this year and going forward.
Eager Players
Crosby further expressed his organization's “excitement” looking forward to “the reception our games receive from players who use the 888casino brand.”
888Casino Leader Speaks
With Kalamba's growth trajectory enhanced by the deal, 888Casino VP of B2C Casino Talya Benyamini explained the deal benefits for the massive brand, saying as “a global operator, (888) players expect a “broad range” of “high-quality games” content:
“This partnership with Kalamba Games will add more innovative slots to our portfolio, aligning with our product and content leadership strategy.”
The Win-Win
Thus, both enhanced slot offerings and overall enhanced game quality are benefits that 888casino sees from the partnership with Kalamba Games that enhances key strategic organizational components.
Outlook
The Kalamba-888casino partnership will set a prime example of how large operators can combine complementary strengths to form veritable superteams that maintain competitiveness in this new era of major operator mergers.
