Key Belgian Operator Versailles Inks Content Deal with Proven Local Supplier BF Games

Published July 15, 2021 by Lee R

Key Belgian Operator Versailles Inks Content Deal with Proven Local Supplier BF Games

A new deal in Belgium is a win-win for the expanding BF Games and Versailles Casino.

A bold new deal in Belgium looks to strengthen two companies and diversify the market.

The Partnership

Expanding UK-based game development studio BF Games (Bee-Fee Ltd.) has inked a deal with Brussels-based Versailles Casino to supply content to online arm versaillescasino.com.

The Deal

The suite of BF games development portfolio to be delivered includes top performers Royal Crown along with Stunning series titles Stunning Hot and Stunning 27 to enhance and diversify the Versailles operator casino lobby's existing offerings.

BF's Prominence in Belgium

With BF games market popularity already established through earlier offerings from other Belgium-facing operators, the addition of BF games strengthens VersailleCasino.com's market position in the major European market of Belgium.

Versailles Spokesperson Speaks

Versailles Casino Manager Ludovic Lefever in a press release asserted his organisation's commitment to offering customers leading market content through “diverse themes and exciting gameplay,” adding that BF Games “ticks all the boxes, so we couldn’t be happier to introduce their content on our site.”

Versailles' Organisational Development

Though established in Western Europe for some two decades, Versailles Casino is a relatively entry into Belgium, barely six months old after entering the market in November 2020 through a partnership in a new platform with Italian online gaming solutions provider WorldMatch.

BF Spokesperson Speaks

BF Games Head of Business Development Claudia Melcaru asserted that the studio's dice games in particular “have gained a big following since we launched in Belgium,” calling the Versailles Casino deal a “testament to the popularity of our content in the country.”

Increasing BF Reach

Melcaru added that her organisation is “thrilled” to be added to the “well-established” Versailles Casino brand, and looked forward to broadening the reach of BF games to a wider customer base as a result of the deal.

BF's Expansion

BF has made its name in the Central and Eastern European Regions, with many shops in Poland and arcades in Latvia leading the way. In 2018, LV Group first made online games available to operators and now has deals with over 100 operators worldwide.

Outlook

The expansion of BF into Western Europe combined with the certain strengthening of the Versaillescasino.com in Belgium is clearly a win-win for both companies which has the potential to pay off in increased revenues and valuation.

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