Kyiv Affiliate Conference KiAC 2020 Informs and Empowers with a Comprehensive Array of Topics

Published November 30, 2020 by Lee R

Kyiv Affiliate Conference KiAC 2020 Informs and Empowers with a Comprehensive Array of Topics

Affiliate expertise was on center stage, with the data and speakers to back it up at KiAC 2020.

The Kyiv Affiliate Conference concluded with some vital information for iGaming stakeholders.

The Event

The Smile-Expo organised Kyiv iGaming Affiliate Conference 2020 took place November 4.

Key Theme

How to Promote Projects in the Gambling Vertical and Get High Profit was the highlight theme for Kyiv iGaming Affiliate Conference 2020.


Co-moderated by Papa Karlo CPA network co-founder Konstantin Karpalov and Law & Trust International Legal Department Head Tetiana Klymenko, the diversity of networking formats and affiliate marketing innovation offered to the iGaming sector was nothing short of eye-popping.

Profile-Raising Unigrams

Kicking off the presentations at KiAC 2020 was SEO.UA CEO Taras Gushcha's rousing presentation “Five tricks for website promotion, when the project is not in the top 10.” Guscha provided expertise on unigrams while offering further advice on how to maximize the relevance of documence for low-frequency queries to avoid intrusive spam flags.

Tackling Foreign Markets

Then Develux Head of SEO George Rysak effective SEO solutions for gambling projects targeting foreign markets, providing timely insight into the first steps to promoting a website including common pitfalls to avoid when starting out.

Gagarin Leader on Affiliate Programs

Gagarin Partners founder Inna Babich then drew on the Gagarin background to reveal leading affiliate programs and incentivisation techniques their importance before reviewing ad impressions for attracting webmasters.

Effectively Choosing Your Program

Mafia Partners founder Konstantine777 revealed the key nuances that professional affiliates need to consider when choosing an affiliate program, advising his listeners to study products promoted through affiliate programs and use the player LTV indicator to inform their decisions.

Scaling Up

Red Hamster founder Vladyslav Pluzhnichenko discussed methods for scaling advertising campaigns to drive large volumes of traffic, and identifed tools such as Audience Network to sustain effective scaling techniques he mentioned to postively impact manager earnings.

Managing Large Projects

SEO Capital owner Andriy Kapeltsov disclosed best features for managing large projects in the highly competitive gambling environment, recommending uninterrupted payments and a responsible approach to data collection and support service organisation as twin priorities of effective affiliate expansion.

Legal Landscape

A key regulatory presentation “Problematic issues for the foreign operators aiming to enter the Ukrainian market” was provided by Sayenko Kharenko Head of private clients Alina Plyushch, analyzing the peculiarities of legislation and the challenges foreign gambling companies commonly encounter when first doing business in Ukraine.


The presentations were endless, and the responsible manner in which KiAC 2020 delivered so much information was a true credit to not only Ukraine, but the iGaming industry as a whole, leaving a whole new wave of stakeholders equipped to expand into the emerging Ukrained market.

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