Kyiv iGaming Affiliate Conference Reaches New Frontiers in Diversification and Affiliate Empowerment

Published January 2, 2020 by Lee R

Kyiv iGaming Affiliate Conference Reaches New Frontiers in Diversification and Affiliate Empowerment

The added dimension of affiliate marketing was integrated into the Kiev gaming landscape with flying colors.

The Kyiv iGaming Affiliate Conference concluded to much delight, as attendees were emboldened by new knowledge and insights.

Gambling Legalisation Issues

Taking place December 18th, as organised by superpromoter Smile-Expo, Kyiv iGaming Affiliate Conference thoroughly examined gambling legalization issues in Ukraine.


In attendance were foreign gambling experts as well as Ukrainian government agencies and specialized associations, all dedicated to discussing the current bill on gambling business regulation in the Ukraine.


Speakers discussed legalization opportunities for the economy, along with case studies of gambling platform development in different countries.

Tax and Financial Presentation

Law & Trust International Legal Department Head Tetiana Klymenko presented a comprehensive overview of systems for financial and tax monitoring of gambling activities, stretching across emerging jurisdictions such as the UK, the Isle of Man, and Malta.

Safe Promotion Discussion

Former European Casino Marketing VP Carlo Pagan updated guests on key features of gambling company promotion, discussing the tools global gambling platforms utilise to advertise casinos and mistakes to avoid while developing a brand.

In supporting the right to advertise, Pagan described the key necessary restriction as protections against children.

Using AI to Combat Problem Gambling

Playtech Head of Regulatory Affairs Charmaine Hogan recommended AI-based programs to combat problem gambling that analyze players’ behavior to detect and prevent potential risks.

Building a Service from Scratch

Storm International Marketing and PR Director Lavrenty Gubin's popular presentation on building a high-quality casino service from scratch concluded with the recommendation that operators rely on customer preferences for specific features including available games, venue location, and reputation. Gubin also reminded that casino bonuses remain as popular as ever.

Finding Employees

Slotegrator HR Head Maryna Martynenko's presentation on gambling personnel revealed her methods for finding professional employees.

Legalisation Round Table

Other highlights included a round table discussion with six Ukrainian specialists, moderated by Ukrainian Gaming Business Association Director Tamara Golubchik. The panel of six local gaming officials and senior executives group offered a diverse range of insights on gambling legalization bills and amendments, and answered audience questions.


Audiences were particularly effusive in their appreciation of the advantages of relevant topics and competent experts, giving Kyev iAffiliate Conference the resonance of success that will make this and essential and vital conference for a very long time.

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