Ladbrokes Enhances Mobile Offerings with Bet Accumulator

Sportsbet operator Ladbrokes has enhanced its mobile sports product with the introduction of a football accumulator tracker empowering customers to monitor the progress of all events they have bet on according to single-line football odds.

My Accas Ultimate Update

My Accas updates players in real time by displaying live score updates to each single line multiple which a player has bet on to bring them up to date on current status of each match that the customer has bet on.

Another in a growing list of mobile enhancements by the bookmaker, Ladbrokes Mobile and Device Director Andrew BagguleyBagguley characterized the empowering of customers to track their football accumulators in real time as a “real step-change” for the industry:

“My Accas is another industry-first for Ladbrokes on mobile, after the introduction of the fixed price Yes/No coupon to digital platforms in the summer.”

In-Play Betting Among New Mobile User Capabilities

Bagguley also praised the market switcher feature that Ladbrokes has added to support customers in building and customising their football score accumulators, and pointed out how this has enabled the incorporation of in-play betting to further increase the engagement and betting options for Ladbrokes mobile players.

These latest enhancements update successful platform features introduced at the end of the previous football season, with Bagguley specifying live visualisations, enhanced scoreboards and timelines as enhancements from that time period spurring further growth.

The Power of Mobile

My Accas specifically targets mobile growth, and Ladbrokes these days sees the mobile sports book as the “engine” fueling its overall online growth, in keeping with the new relevance of mobile devices to the online gaming landscape.

For the first half of 2014, Ladbrokes reported an increase in mobile wager volume of a whopping 114% year-on-year to increase the percentage of total sports take to 46%, or almost half. This has rendered the desktop version of Ladbrokes online wagering service to complementary status, supporting but not leading online growth. Mobile adaptation is clearly the competitive challenge atop the to-do list of all online gaming providers today.