Ladbrokes Extends Contract with OpenBet Until 2016

Ladbrokesex, one of the world's leading online bookmaking sites, recently signed an agreement with OpenBet to extend their contract until 2016. OpenBet is a leading sportsbook and online gaming software provider, and has had a partnership with Ladbrokes for the past 15 years. The extension of their contract comes as no surprise, as they have worked well together in launching Ladbrokes into the forefront of the online gaming industry.

The contract extension includes OpenBet sharing its newest technology developments with Ladbrokes, and giving Ladbrokes access to OpenBet's elite game content on their gaming platform.

Ladbrokes' contract with OpenBet does not negate their partnership with Playtech, an online games software provider. In fact, Richard Glynn, Chief Executive Officer of Ladbrokes, commented on the extension: "We are pleased to extend our long-standing relationship with OpenBet with this agreement which offers revenue opportunities to both parties and enhances our partnership with Playtech and other providers."

Additionally, Jeremy Thompson-Hill, OpenBet's Chief Executive Officer, made it clear that OpenBet is happy to have a loyal partner like Ladbrokes. He said, "The most satisfying element of this new deal is that Ladbrokes has been one of the cornerstone clients for OpenBet right from the start of our company's history. This new extension agreement is good for OpenBet, good for Ladbrokes and ultimately good for their customers."

And that, ultimately, is the most important point of the agreement; to provide Ladbrokes' customers with the latest and newest technology that will enhance their online gaming experience.