Ladbrokes Gets Seamless with Playtech Platform

Ladbrokes has launched its long awaited Playtech-powered digital platform.

New Benefits

The move is designed to harness the online bookmaking market through unifying customer experience across all forms of play—desktop, mobile, and tablet devices.

The new platform represents the first omni-channel offering. It will streamline the development of the Ladbrokes sportsbook product roadmap into one single workstream according to front-end technology from Playtech subsidiary Mobenga. The new Playtech platform should improve the speed and efficiency of product delivery considerably.

Desktop Capability Expanded

Ladbrokes desktop sportsbook will be supported by the new Ngen system from Playtech Sports, an expanded and diversified solution which will handle exponentially greater amounts of betting data across concurrent sporting events and betting markets numbering into the thousands.

Ladbrokes will have increased control over layouts and accelerate load times with the new technology, with the new innovations timed to promote football betting ahead of the start of the 2015/16 season.

Playtech Drives Market Competition

The increased efficiency and expanded capability is likely to spur competition and innovation in reaction in from other big sports books such as bet365 Sports and Winner Sports, and it will be intriguing to see exactly how they and other major bookies react to the new developments. 

Playtech has already established itself as a pioneering technology force, helping other operators get their first omni-channel products out in platforms across bingo, sports, and online casinos, and now Ladbrokes is harnessing the benefits as well.

More to Come

The enhanced, fully responsive desktop and mobile front-end solution are just the first steps in a widespread array of capabilities which Playtech plans specifically for Ladbrokes through a patented Playtech One omni-channel approach according to Playtech VP Liron Snir.

Look for an acceleration of Ladbrokes' sportsbook and optimisation capabilities as players discover the new seamless desktop and mobile experiences.