Ladbrokes Seals Partnership with the English Football AssociationPublished June 5, 2016 by Florin P
Prominent UK bookmaker Ladbrokes has sealed a major partnership with the English Football Association.
Prominent bookie Ladbrokes has secured a major sponsorship deal with the Football Association football’s governing body in the United Kingdom. It is the third important partnership the bookmaker has signed this year, after becoming the sponsor of both the Players Championship Snooker Tournaments and the 2016 World Grand Prix. Company officials have announced that they will pursue organic growth through increased marketing, in order to maximize exposure in the UK and beyond borders.
Ladbrokes Is at the Heart of English Football
The agreement is expected to keep Ladbrokes in the spotlight as they have also gained Wembley Stadium betting rights for FA cup events. The Premier League is widely regarded as one of the best domestic football leagues in the world, competing only with the Spanish La Liga. It’s no coincidence that the bookmaker decided to invest here, as the matches are watched live by millions every week.
Ladbrokes finds itself in the select company of official FA partners, with Football Association officials welcoming them to the exclusive group. The new Premier League season starts in August and the bookie will benefit from excellent brand exposure in the FA cup as well. The vast majority of their clients who bet on sports prefer first division matches, but the interest for the final stages of the FA Cup is just as high
Betfair Expands Its Partnership with Arsenal
Arsenal is one of the perennial favorites at winning the English Premier League and a force to be reckoned with in European competitions. Bookmakers have plenty of reasons to wish for a sponsorship deal with the football club, but they will have to wait until 2019. Betfair is the current sponsor and the betting exchange has renewed its agreement, to serve as the club’s official betting partner in Europe, South and Central America for at least three more years.
The terms of the deal are yet to be revealed, but Betfair will enjoy better branding exposure when the Gunners play at home. Those who sign up for an account with the bookmaker will benefit from the added hospitality on match days and can win tickets for the most important games.