Ladbrokes to Launch First Apple Watch Gambling App

Published April 22, 2015 by Amir G

Ladbrokes to Launch First Apple Watch Gambling App

Ladbrokes Australia claims to become the first online betting operator to launch an app for the Apple Watch.

The Apple Watch is only a few days away from release and there's already an online gambling app ready for use. Ladbrokes Australia is claiming to have become the first online gambling operator to have a wearable betting app once the smartwatch going live on Friday.

Greenlit by Apple

Chief Information Officer of Ladbrokes Australia Scott Hutchens has announced that a new Apple Watch app made by the operator was greenlit for launch.

"Our new app is in the app store – ready and approved for the launch of the Apple Watch. Our technology focus at Ladbrokes is on innovation for our punters. We have seen the rise of mobile to the point where it is now more than 50% of total turnover – with the phone the primary device," Hutchens told an Australian horse betting website.

Betting from the Wrist

Hutchens assured that the app is not just novelty but rather a complete new device for Ladbrokes to communicate with its customers. "The Apple Watch extension communicates with the main Ladbrokes iOS App and will enable customers to actually bet directly from their wrist. It is unprecedented design and the simplest betting interface in the world."

Using the app, punters will be able to place bets on a wide range of sports and live events straight from their wrist.

Apple and Online Gambling

Does this development herald a new page in Apple's attitude towards online gambling? The relationship has seen ups and downs in the last few years, when the technology giant pulled online gambling apps from the App Store in different countries.

It's safe to assume that other operators are amidst preparations to offer their own Apple Watch apps, and it will be interesting to see how this plays out with Apple around the world and especially in the regulated US online gambling states.

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