Ladbrokes to Launch Playtech Vegas Games Tab

Published July 31, 2013 by OCR Editor

Ladbrokes to Launch Playtech Vegas Games Tab

Casino, gambling software firm team up on Vegas casino games.

Playtech, one of the world's leading online gambling software developers, has launched a "Vegas" Games tab for one of its licensees, the popular casino and gaming operator Ladbrokes.

Ladbrokes Games Tab

The Games Tab, which goes under the name "Vegas" and appears on Ladbrokes' website, is the first step in the integration of Playtech's customized solution for Ladbrokes. The Games Tab itself features 70 titles, but it will also offer Ladbrokes access to 400 additional games and the possibility of launching any new games in the future.

"Vegas" incorporates a number of leading slots and table games, plus plenty of movie and TV-themed games including Marvel Comics slots, Little Britain, The Sopranos and Baywatch slot. Around 30 of the games have been made available for mobile gamers.

In parallel with the Ladbrokes online casino, the Games tab offers players the chance to play many of the leading Playtech titles in a fun-filled, engaging online gaming environment. It promises to deliver generous promotions and bonuses, with plenty of loyalty incentives and prizes.

Growing Alliance

The Playtech-Ladbrokes alliance has gone from strength to strength since the high profile split of the Playtech-William Hill joint venture earlier this year. Alongside the Vegas tab on, the online gambling operator has also been busy migrating to Playtech's download casino and poker products.

Both companies believe their coopration will help deliver significant acceleration in online gambling revenues in the next five years, as they combine the best of Ladbrokes' many years of experience in the betting field with Playtech's expertise in the areas of online gambling technology.

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See also

Playtech Strengthens Ties With Ladbrokes

Net Entertainment to Provide Games for Ladbrokes

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