Land-based NJ Resorts Casino Moves Online

It is no secret that land-based casinos in Atlantic City are struggling: online gambling may be their salvation.

Resorts Leads the Online Charge

Led by Resorts Casino Hotel, the oldest casino property in Atlantic City, the eight remaining land-based casinos there are expanding their offerings by consolidating their position to the online market.

The online expansions comes in the model of the Internet gambling lounge, the first of which was opened just this past weekend. The lounge is the brainchild of Resorts Owner Morris Bailey, as his approach to breaking down the existing walls between traditional land-based gambling activities and online gambling.

This is the answer he has offered to the task of making traditional land-based players comfortable in the online environment, and moving customers from the high overhead brick and mortar formats to the more diverse and far less costly online venue that can save the fortunes of AC's remaining casinos.

Guiding Resorts Customers

All visitors visiting the Resorts physical casino are eligible to create accounts in Resorts' online gambling system as well. Further guidance is provided by resorts in showing customers how to deposit funds into accounts, addressing a key obstacle to accelerated development of the online gambling sector in New Jersey so far.

The key to this integration process for Bailey is encouraging long time customers that have played at Resorts Casinos to make the transition to online gambling. To this end, he wants his faithful clientele to see online gambling as a complementary feature which enhances the gaming experience.

The Internet lounge will provide various innovative amenities, with Resorts employees assisting players with the setup of their online accounts and their personal laptops and mobile devices. Funds will be deposited in the online format through an online kiosk acting as a cashier which then transfers deposited funds into the player's Resort gambling account.

A key innovation of the Resort online lounge is the direct deposit of funds into the Resort account, instead of using a third party online wallet or unfamiliar online payment system.

Merging Online Platforms with NJ Casino Brands

PokerStars is one of the big names expected to be added to the resorts online portfolio, and the integration of online platforms within land-based casino sites looks to be the next big trend for online gambling in New Jersey.