Latin America poses a great potential for online casinos and the iGaming industry.
Much like it was before the late 1400s, Latin America is mostly an unexplored land for the iGaming industry. Expansion into Latin American markets is perceived as something deterring in the industry. Preconceived opinions about Latin America drive operators to think of it as a "shoddy" market. These opinions could not be any farther from the truth. In Mexico, for example, there are significant revenues made from operators like IGT and Codere which function perfectly legally in the Mexican real-money gambling space.
Great Potential for iGaming
Much of the bias towards Latin America derives from the history of political instability in its countries, but it's a fact that the last decade has shown things have changed for the good with political stability in most regions. Furthermore, the population in Latin America is young and mobile savvy; social casinos such as those ran by the Barcelona-based Akamon are spiking in popularity among players, a thing which has also driven some governments to seriously look into regulation, like Columbia and Peru. These signs show a great potential for a full-blown expansion of North-American-European iGaming into Latin America.
Brazil Online Gambling Bill Uproar
A new bill in Brazil is threatening to prevent iGaming operators from accepting bets made by Brazilian residents starting right of as this summer's world cup and beyond. If approved, the law would let any public attorney the option to file for an injunction before a Brazilian court in a request to block foreign iGaming sites, a thing which could potentially force overseas operators to defend themselves. The bill, supported by President Dilma Vana Rousseff, was approved by the Brazilian Congress late March, and it could be passed as a law in the Federal senate within the next 30-60 days. Perhaps lobbying and simple explanations could turn the Brazilian authorities' attitude towards iGaming around.
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