Leading Content Provider Pragmatic Play and UK-Based Operating Heavyweight Bet365 Take Both to Another Level in New Deal

Published May 18, 2022 by Lee R

Leading Content Provider Pragmatic Play and UK-Based Operating Heavyweight Bet365 Take Both to Another Level in New Deal

Bet365 is set to begin receiving leading slots and other content from provider heavyweight Bet365.

A new deal between iGaming heavyweights Pragmatic Play and Bet365 Casino has created a potential iGaming superpower that could shape cooperative agreements between leading iGaming organisations for the future.

The Deal

The deal calls for leading content provider Pragmatic Play to launch its legendary slot portfolio with operating giant Bet365, bringing to the wide global network of bet365 access to award-winning Pragmatic titles such as Gates of Olympus™ and Wolf Gold™ and hot new releases Drill That Gold™ and Chicken Chase™ among the full suite of Pragmatic slot titles.

Integrating Bet365

The deal also brings Bet365 into Pragmatic's wildly popular Drops and Wins promotion, in which Pragmatic Play awards £1,000,000 a month to players across slots and Live Casino to players under the umbrella of Pragmatic's already vast operator network which includes recently added operator heavyweights 888Casino and Romanian leader Superbet.

Pragmatic Gets Hooks in UK

A key win for Pragmatic in the deal is the opportunity to strengthen its foothold in the massive UK market, as well as other key jurisdictions in and out of Europe.

Pragmatic Leader Speaks

Pragmatic Play CEO Julian Jarvis lauded the Bet365 brand as one “that needs no introduction” before stressing the importance of the new partnership:

“As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to expand.”

Multi-Vertical Offering

The technological diversity that Pragmatic gains is another key point of Jarvis' organisational gains with the deal:

“We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with bet365.”

Pragmatic's Productivity

Pragmatic Play is a massively productive supplier, offering up to six new slot titles a month at its current pace. Beyond slots, Pragmatic's diversified multi-product portfolio offers a steady stream of Live Casino and Bingo games, all available through the same API.

Pragmatic's Diversity and Resilience

Pragmatic's full slate of award-winning offerings includes award-winning slots, live casino, bingo, and virtual sports titles. Driven by a self-defined passion to create entertainment unrivaled in its innovation, immersiveness, and mobile adaptation, Pragmatic Play has expanded its reach through all major currencies, 31 languages, and all major certified markets.


As huge a brand as Bet365 is, joining this flow of award-winning globalised content will only vault them higher in the iGaming operator ranks, and enable the company to adapt to more major markets beyond the UK. This is a huge win that adds complementary strengths to two already powerful companies.

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