LeoVegas Endears Itself to the Japanese market to Mainstream iGaming Play

Published July 12, 2021 by Lee R

LeoVegas Endears Itself to the Japanese market to Mainstream iGaming Play

The Japan market is welcoming the West with with popular reception of LeoVegas offerings.

The once enigmatic Japan has progressed from IR reliance to mainstream iGaming licensing with a major new deal.

The Transition

Sweden-based online casino giant LeoVegas is introducing its platform in Japan, bringing LeoVegas' popular bonuses and advanced online casino features to Japan.

LeoVegas' Expansion

With a huge following which has experienced considerable growth of late to add to its already massive following through mobile use of its casino app, the move of “King of Mobile Casino” LeoVegas into Japan significantly expands the global presence to which the LeoVegas organisation is committed. LeoVegas' introduction of highest cutting edge standards to the massive Japanese market has already been received with massive local approval.


The move evolves Japanese players' adaptation to new styles in game play and user experience. Early test cases of LeoVegas in Japan have been highly successful, reflecting well on the ability of Japan to adapt to mainstream casino play while maturing Japan's market growth.


Japanese Players have taken a keen liking to LeoVegas through new player bonuses of 24,000-136,000 Yen in bonus funds on initial deposits, and up to 30 free spins. The convenience and security of the 3-step registration has been well-received as well.

The Appeal of Japan

With the most smartphone users in the world, Japan is a hotbed for online casino play and fertile territory for LeoVegas to introduce a new mobile app to. The LeoVegas mobile app has forged competitive advantage in Japan based on qualities of seamless user experience; fast loading times; and content variety, with deposits and withdrawals as easy on the mobile version as on desktop.

More Winning Features

The LeoVegas App is also known for its transparency, which has been established as a key priority for the company. This adaptation moves the needle for Japanese players, who are becoming more discerning as they experience increasing varieties of online casino games from western operators.


After operating in Japan for under a year, LeoVegas has established a standard of quality that has attracted thousands of players in the local marketplace which other operators coming into Japan from the west will have to match and compete with to connect with Japanese players going forward.

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